The Online Resource for Massachusetts Poverty Law Advocates

Information on the Healthy Incentives Program (HIP) for MA SNAP recipients coming soon!

Some upbeat news!

We did not have a chance at yesterday's SNAP Coalition meeting to update folks on the great work being done by DTA and community orgs to launch a Healthy Incentives Program (HIP) in Massachusetts. HIP Project Director Frank Martinez-Nocito of DTA sent on the following information to be shared describing the project to boost the food resources for SNAP recipients. 

News Flash:  Abby Getman - formerly of the Food Bank of Western M - is now the DTA HIP Retailer and Client coordinator!   Congrats Abby. DTA is so lucky to have you!  There are also 5 Regional Partners around the state - Project Bread, Food Bank of Western MA, Worcester Co Food Bank, Merrimack Valley Food Bank and Greater Boston Food Bank - hoping to engage you in client outreach and advisory work.  Please contact Abby if you want to be involved and connected with a regional partner.


The Healthy Incentives Program (HIP) will match SNAP recipients’ purchases of local fruits and vegetables at farmers markets, farm stands, mobile markets and CSA (Community Supported Agriculture). This means:

    • More fresh, healthy, local food for hundreds of thousands of families receiving SNAP benefits who will receive a dollar-for-dollar match, up to a monthly cap, based on household size, on those purchases so they can buy more food.

    • More sales for local farmers, better enabling them to reinvest that money in their local communities, steward their land, and protect natural resources.

  • Families will need to SPEND SNAP dollars on local fruits and vegetables to EARN HIP incentives.

  • Households of 1-2 people will be able to earn up to $40 in incentives each month; 3-5 person households, $60; and households with 6 or more people, $80.

  • It’s easy to earn the incentives and funds are immediately added to SNAP recipients’ EBT cards. The earned incentives can be used right away, or saved for a future purchase at any SNAP retailer on any SNAP eligible foods.

  • HIP benefits will be available to SNAP families statewide, beginning April 1, 2017 for a three-year period under the USDA Food Insecurity Nutrition Incentive (FINI) Grant Program. 

  • HIP will provide approximately $1.25 million in direct incentives to SNAP clients over three years and will be available to over 447,000 SNAP families in Massachusetts (1 in 9 MA residents) to purchase fruits and vegetables.

  • The primary barrier to accessing fresh fruits and vegetables for low-income families is affordability (also location and quality). HIP focuses on addressing these issues.

  • SNAP recipients spent an estimated $380,000 at these four sub-groups of retailers in 2015, a fraction of the $1.1 billion total SNAP benefits redeemed at retailers in Massachusetts last year.

  • DTA will manage the program, as part of an interdepartmental effort with the Departments of Agricultural Resources (DAR) and Public Health (DPH).

For more information, please contact:

Frank Martinez Nocito, Project Director: or 413-772-3411

Abby Getman, HIP Retailer & Client Coordinator: or 413-772-3449

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